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COVID business

Thank you for being a part of Northeast Tennessee, for providing our neighbors with jobs and the financial security and sense of purpose that comes with them, and for navigating the choppy waters during this unpredictable situation our planet finds itself in. Know that you’re not it alone. Please let us know how we can help.

We have compiled some resources to assist your business plan for and respond to the virus.
 
 
 
 
  

  ♦ Tennessee Chamber of Commerce & Industry

  Tennessee Department of Labor & Workforce Development 

  ♦ Tennessee Department of Health

  Office of the Governor

  ♦ Coronavirus (COVID-19): Small Business Guidance & Loan Resources

  ♦ UT-CIS: Center for Industrial Services - Institute for Public Services

 

NEWS RELEASE

CONTACT:           Dana Glenn/Clay Walker                                                                   FOR IMMEDIATE RELEASE

TELEPHONE:       423-279-7681                                                                                                                May 31, 2018

EMAIL:                  This email address is being protected from spambots. You need JavaScript enabled to view it./cwalker@networkstn.com

NETWORKS QUALITY OF LIFE VIDEO FEATURES REGIONAL FLAVOR
Marketing Piece Will Be Available to Others in Northeast Tennessee

 

 

 

BLOUNTVILLE, TN – NETWORKS Sullivan Partnership, the economic development organization for Sullivan County and its cities of Bluff City, Bristol, and Kingsport, and marketing and recruitment arm for Hawkins County, launched the first of a series of promotional videos today to serve as supporting pieces to the community video the organization first made public two years ago. Like the first video, the latest marketing piece was produced as a collaborative effort with Cumberland Marketing. With its regional flavor, NETWORKS is offering the second video to other organizations and private companies.

“After the first collaboration with Cumberland went so well, turning out a product that has received more than half a million views and been recognized with a best practices award by the Southern Economic Development Council, we knew that keeping with our plan to produce a subset of topic-specific videos was the right path,” says NETWORKS CEO Clay Walker. “We’ve utilized Cumberland for a few other, smaller projects, and we are always amazed by two things: how well our team meshes and communicate with theirs – which is of utmost importance when taking on a creative endeavor – and the world class quality of their work.”

Walker said that from the beginning, the team recognized that in order to show the quality of life people enjoy here, the video would need to include footage beyond the Sullivan and Hawkins counties’ borders. As the video neared completion, NETWORKS staff thought that it was something anyone in the region might want to use, so Walker proposed the idea to make the finished product a “gift to the region” at the April Board of Directors Meeting. The Board voted unanimously to do so.

“This video was intended to showcase the variety of exciting things to do that we enjoy and can sometimes even take for granted. You can’t tell that story within city or county boundaries, just as you can’t tell our available workforce, network of supporting industries, or countless other stories we tell in economic development,” Walker added. “So, if other organizations can use this video as a vehicle to tell our story, particularly to attract visitors, residents, and people to fill key positions, we obviously want to make this available to them.”

For Cumberland Marketing, the experience was another opportunity to showcase the unique, magnetic images our region provides in an up-tempo, lively product that is sure to appeal to a broad range of people.

“This video is very flexible with multiple potential audiences and uses,” Cumberland Marketing President Chris Bowen said. “I see this finished product as a great tool in not only NETWORKS Sullivan Partnership’s mission, but for private companies to use when trying to lure top talent to join them. With the original over-arching video, we didn’t count on such an overwhelming response from citizens and former citizens as it was trying to reach an external audience. While this video is once again aimed at people who might not be familiar with Northeast Tennessee, we do expect it is going to be well received by those of us who are already in love with our part of the country.”

Walker said he has spoken to a few economic development partners and private companies about their using the video and all have expressed an interest in doing so in some fashion.

To view the video, please go to the NETWORKS Sullivan Partnership Facebook page, facebook.com/networkstn.

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NETWORKS Unveils Promotional Video
Latest Marketing Piece Focuses on Quality of Life as Well as Business Attributes


BLOUNTVILLE, TN – NETWORKS Sullivan Partnership, the economic development organization serving Bluff City, Bristol, Kingsport, and Sullivan County as well as marketing and recruiting for Phipps Bend Industrial Park in Hawkins County, Tennessee, unveiled its latest marketing product today.  CEO Clay Walker presented a promotional video at the organization’s Board Meeting held at Northeast State Community College.

“Videos are a tricky marketing tool in the economic development world,” Walker said.  “You have to be brief and yet say a great deal.  Pace is a key component in holding the audience’s attention.  And our target audience – site location consultants and C-level executives – doesn’t have a lot of time to watch promotional videos, so if you do one, it had better be provocative, informative, and unique.  I think we have an outstanding marketing tool.”

The video, which runs a little more than three and a half minutes, is a compilation of the region’s many attributes that might appeal to businesses looking for a new location, in areas such as workforce and education, transportation, and other infrastructure, an abundance of shovel-ready sites, and an outstanding quality of life.  Kingsport, Tennessee-based Cumberland Marketing produced the video.

“It’s been a great experience working with the team at NETWORKS to create this tool.  So many people worked together to make this project a success,” Chris Bowen, President of Cumberland Marketing, said.  “The challenge of creating a video that captures the essence of our beautiful area to showcase to the rest of the world was exciting.  Hopefully, it is very successful.”

Walker said the video would be integrated into the organization’s website, www.networkstn.com, given directly to consultants and prospects, and presented at special events, such as the organization’s annual Red Carpet Tour, a three-day familiarization tour attended by leading site location consultants.  He also said that at least three other videos will likely be produced focusing on workforce training and education, available sites and buildings, and existing business and industry.

“This video is a nice addition to our marketing portfolio,” said Dana Glenn, NETWORKS Administrative and Marketing Coordinator.  “It’s a beautiful vehicle to showcase our communities and business advantages to reinforce our identity as Where Tennessee Begins Its Business Day!”

“We pride ourselves in being at the forefront of marketing efforts and while a community video is not a new concept, I think this one is special,” Walker said.  “It tells our story as a fantastic place to live and a great business destination.  It’s a story worth telling.”

 

 

Our Community

Sullivan County, Tennessee is home to companies and attractions known around the world.  Browse our website to learn all the reasons you should join Eastman, Bell, Domtar, Teleperformance, Home Shopping Network, Bristol Motor Speedway, and many others by locating a facility in Sullivan County!

Contacts

  This email address is being protected from spambots. You need JavaScript enabled to view it.
423.279.7681
  10368 Wallace Alley St., Suite 1, Kingsport, TN 37663
PO Box 747, Blountville, TN 37617

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